How Much Do Coaches Earn?
Where a coach is located geographically can significantly influence their earning potential in the coaching profession. Data from the International Coaching Federation's (ICF) 2023 Global Coaching Study reveals noticeable differences in average coaching income and hourly rates across various regions worldwide.
Average Annual Income For Coaches
The ICF study provides a breakdown of the average annual revenue or income derived specifically from coaching activities across geographic regions:
Asia: $33,900 USD
Eastern Europe: $18,700 USD
Latin America and the Caribbean: $22,900 USD
Middle East and Africa: Data not specified
North America: $67,800 USD
Oceania: $58,800 USD
Western Europe: $52,400 USD
These figures represent the mean income that practicing coaches in each area reported earning from their coaching work annually.
As the data shows, North American coaches generate the highest coaching revenues on average, followed by Western Europe and Oceania. Coaches in Eastern Europe and Latin America/Caribbean regions currently produce the lowest average income from coaching.
What’s The Average Hourly Coaching Rate?
In addition to overall annual earnings, the hourly rates coaches can charge clients also varies significantly based on geography:
Asia: $169 USD
Eastern Europe: $96 USD
Latin America and the Caribbean: $105 USD
Middle East and Africa: Data not specified
North America: $320 USD
Oceania: $275 USD
Western Europe: $219 USD
These numbers reflect the average fee per one-hour individual coaching session in each region.
The data indicates North American coaches are able to command the highest hourly rates globally. Meanwhile, Eastern European and Latin American coaches charge the lowest average hourly fees.
Typical Number of Coaching Clients
In addition to hourly rate differences, the typical client base size also varies by region:
Asia: 11.5 clients on average
Eastern Europe: 8.4 clients on average
Latin America and Caribbean: 10.2 clients on average
Middle East and Africa: Data not specified
North America: 13.5 clients on average
Oceania: 13.8 clients on average
Western Europe: 11.5 clients on average
North American and Oceania coaches have the largest average client base, while Eastern European coaches tend to have the fewest individual clients.
Key Takeaways
A coach's earning potential differs greatly based on geographic location. Coaches in North America earn nearly 3x as much as those in emerging markets.
Hourly coaching rates show similar disparity, with North American coaches charging over 3x more per session versus Eastern European peers.
Coaches should factor location into income and pricing decisions if considering relocating or offering remote coaching globally.
As coaching grows worldwide, earning potential may equalize somewhat across regions but for now significant geography-based differences persist.
Location is just one variable impacting coaching salaries and rates, along with niche, experience level, credentials, and more. But the data makes clear that where a coach resides can greatly influence their income potential in this profession.