5 Easy Steps to Get More Coaching Clients
As a coach, your ultimate goal is to help your clients achieve their dreams and reach their full potential. But in order to do that, you need to have clients! If you're struggling to attract new coaching clients, never fear. These five easy steps will walk you through the process and simple steps you need to take to start signing up new clients in no time!
1. Get Clear on Your Ideal Client
The first step to attracting more coaching clients is to get clear on who your ideal client is. What are their hopes, dreams, and aspirations? What are their pain points? What are their goals? What do they want to achieve? It's important that you have a good understanding of the problems your prospects are facing so that you can position yourself as the solution.
Here are 10 questions you can use as guide to get clarity on your ideal coaching client:
1. What problem do my ideal clients need help with?
2. What are their goals?
3. What are their biggest challenges?
4. What do they value most?
5. What motivates them?
6. What do they struggle with most?
7. What makes them unique?
8. What do they want to achieve?
9. Why would they benefit from coaching?
10. How can I best serve them?
By taking a strategic approach and actually asking these questions and then answering each question carefully, you'll be ahead of 95% of your competition!
2. Create Helpful Content
This is the part that most coaches struggle with. How do you actually go about creating content that attracts your ideal coaching clients? One of the best ways to get new coaching clients is to consistently put out educational and on the point (meaning relevant for your target audience) posts on social media and on your blog. Now, building up your content will take time but this is crucial part if you want to be seen as an expert. When your potential clients see that you're an expert in your field and that you're passionate about helping them, they'll be more likely to reach out and inquire about working with you.
If you have trouble coming up with content ideas, read "35 Best Instagram Content Ideas For Coaches". It will give you a list of content ideas for your Instagram (and other social media platforms + your own blog!)
3. Craft a Lead Magnet
If you're in the business of helping people live their best lives, then you know that a strong lead magnet is essential. After all, what good is it to have all the answers if no one knows you have them? A lead magnet is a free resource that you offer prospective clients in exchange for their contact information. It should be something that speaks to your area of expertise and provides value that your ideal client will find irresistible. Here are five ideas to get you started:
1. A guide: This could be a PDF guide on goal setting, time management, or any other topic that would be relevant to your coaching business.
2. A video series: You could create a short video series on a particular topic, such as goal setting or time management. This would be a great way to introduce potential clients to your coaching business.
3. A free consultations: You could offer potential clients a free 30-minute consultation to see if coaching is right for them. This would be an excellent way to build rapport and establish trust with potential clients.
4. A workbook: You could create a workbook with exercises and resources that potential clients can use to improve their lives. This would provide value and demonstrate your expertise as a coach.
5. A sample session: You could record a sample coaching session and make it available for potential clients to listen to. This would give them an idea of what it’s like to work with you and how you can help them achieve their goals.
Lead magnets are an essential tool for any coach who wants to grow their business. They provide upfront value to potential clients and help you to build relationships with those who are interested in working with you. If you don’t have a lead magnet, now is the time to craft one!
4. Craft a Compelling Offer
What can you offer your ideal clients that will help them achieve their goals? Brainstorm a few different offerings and then choose the one that you're most excited about. Be sure to keep your ideal client in mind as you craft your offer so that it's something that they would be interested in and excited about. If you're looking to sell a coaching package, there are a few key questions you'll want to answer on your sales page.
First, what problem does your coaching package solve? Be specific and address the root cause of your prospect's pain point (Revisit the questions in the first section as well!).
Next, what results can your clients expect from working with you? Again, be as specific as possible, and back up your claims with data or case studies.
Finally, what's included in your coaching package, and how does it help prospects achieve their desired results? Be sure to list everything out in an easy-to-read format, and include pricing information so prospects know exactly what they're getting for their investment.
By addressing these key questions, you'll give prospects the information they need to make a decision - and hopefully sign up for your coaching package.
5. Show Them a Way Forward
A lot of people feel like they're stuck. And it's really hard to get un-stuck with the same beliefs and actions that got the person stuck in the first place. Your job, as a coach is to show them the way forward (the fifth step). Show your prospects how you can help them overcome their obstacle, what the process would look like and what they will be able to achieve if they choose to work with you. You can do it on social media (by posting client transformations for example) and by creating a sales page for your signature offer that helps overcome any objections and positions you as the best solution for a specific problem your prospect is facing.
Over to You!
There you have it—five steps to help you land more life coaching clients. Just remember: research your target market, focus on quality over quantity when marketing yourself, offer value upfront with a lead magnet, and create an irresistible signature coaching package. Do all of this and you'll be well on your way to building a successful coaching business!